FOR IMMEDIATE RELEASE
RIISE Ventures and Atlanta Falcons’ De’Vondre Campbell Team Up and Score Big with American Cancer Society in Honor of Breast Cancer Survivors
Partnership kicks off with the “Pink Suite” at Mercedes-Benz Stadium during the October 15th Game versus the Miami Dolphins
ATLANTA, October 11, 2017—In support of Breast Cancer Awareness month in October, Atlanta-based RIISE Ventures is leveraging sports and entertainment as a platform to celebrate the stories of Breast Cancer Survivors. The partnership includes American Cancer Society and star Atlanta Falcons’ player De’Vondre Campbell to launch the Pink Suite at Mercedes-Benz Stadium and the Sponsor a Survivor Campaign.
RIISE Ventures’ partnership with football player De’Vondre Campbell adds a layer of authenticity through Campbell’s experience watching his mother battle breast cancer.
“Seeing my mother fight breast cancer and survive left an imprint—her fight and struggle have now become my own. And now I can’t be silenced. Through my partnership with RIISE Ventures, I look forward to working with M. Cole Jones to share my mother’s story and the stories of many others to educate the public about the disease, and to bring to light how we can work together to triumph over breast cancer once and for all. Once we put a face to it, it becomes more real for everyone,” said De’Vondre Campbell, linebacker with the Atlanta Falcons.
RIISE Ventures is also a partner with the new Mercedes-Benz Stadium and will be transforming their field level suite, immediately behind the end zone, to the “Pink Suite” to amplify the message and support for breast cancer awareness.
“We want to bring awareness in a unique way. It is not every day that you have the opportunity to share the stories of individuals who exhibit grit, courage under fire, and an unwavering will to survive, and then thrive. We want the Sponsor a Survivor Campaign to not only tell their stories, but also inspire Atlanta to “Rise Up” and participate in the fight against breast cancer and to that end, all cancers as well.”
RIISE Ventures’ community-centric initiatives also include leading the charge to develop an innovation district within the Westside of Atlanta focused on industries related to sports and entertainment with the goal of inspiring entrepreneurship, increasing employment, and promoting the economy of the region.
According to the American Cancer Society, breast cancer is the most common cancer diagnosed among U.S. women (excluding skin cancers) with about 252,710 new cases expected to be diagnosed in 2017. It is the second leading cause of cancer death among women in the U.S., after lung cancer; 40,610 women in the U.S. are expected to die from this disease in 2017.
“We’re excited to team up with RIISE Ventures this year in the fight against breast cancer. Every day the Society is working tirelessly to end the pain and suffering of breast cancer and these types of partnerships are a powerful addition to our efforts,” said David Doan, VP of Sports Alliances at the American Cancer Society.
The “Pink Suite” Sponsor a Survivor campaign takes place on October 15th at the Mercedes-Benz Stadium during the football game between the Atlanta Falcons and Miami Dolphins, where Campbell will also play.
About RIISE Ventures
RIISE Ventures is reimagining innovation in sports and entertainment through major venues and their surrounding communities. The Atlanta-based company uses the intersection of various industries’ engagement with sports and entertainment as a platform to help position venues such as the Mercedes-Benz Stadiums, as a destination 365 days a year curating and maximizing the ultimate experience. Managing Partner, M. Cole Jones, is the recent recipient of the Game Changers award from the Technology Association fo Georgia. Learn more at: http://riiseventures.com/.
About the American Cancer Society
The American Cancer Society is a global grassroots force of 2 million volunteers saving lives in every community. As the largest voluntary health organization, the Society’s efforts have contributed to a 25 percent decline in the cancer death rate in the U.S. since 1991, driven by less smoking, better treatments and earlier detection. We’re finding cures as the nation’s largest private, not-for-profit investor in cancer research, ensuring people facing cancer have the help they need and continuing the fight for access to quality health care, lifesaving screenings and more. For more information, to get help or to join the fight, call us anytime, day or night, at (800) 227-2345 or visit cancer.org.